So you want to be a food activist? The 2017 Conference offers an inside glimpse at what the job entails from Sara Soka, campaign manager for Berkeley vs. Big Soda, the first successful soda tax in the United States. Her team of community advocates collectively flexed the skills of organizing, inclusive coalition building, media advocacy, political chops, and public health expertise to achieve victory in 2014, with 76% of Berkeley’s vote. Sara now consults through the organizations Ninjas for Health and Grassroots Change on public health policy and communications, specializing in soda taxes, food policy, messaging, strategic storytelling, and coalition development. This report from the front lines of the “Sugar Wars” is not to be missed!
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